One of Britain’s biggest horse-race newspaper inks deal for online gambling.

In a move to the digital world, Britain’s largest horse-racing spreadsheet signs a while label deal with renowned on-line casino site 888.com. The Racing Post will offer its subscriber base with casino and poker deals with 888.com providing the crucial software and client support.

Casino 888.com has been pursuing a B2B strategy since 2008 and signed up 14 customers during that year alone. For this year, The Racing Post is the fourth client brought under the 888.com B2B partnerships.

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